“BMW Joy Enforcement” – Slogan for future BMW M2 Competition?

The BMW M2 Competition might launch under a cheeky slogan – “BMW Joy Enforcement”. According to a rumor, the exciting M2 Competition will sport a wrap similar to a police car which aims to promote the aforementioned slogan. The idea behind this campaign is to create some online buzz and will not be an official wrap offered to customers.

As BMWBLOG reported exclusively, the M2 Competition will be unveiled next month at the Beijing Motor Show, and before through the online medium.

As we’ve reported before, the production of the new super sporty, compact Coupe will begin in Summer of 2018. The new M2 Competition is one of the most highly awaited unveils in 2018, a car that promises to take the sporty spirits of the “standard M2” to a new level.

From a technical point of view the most important change takes place under the bonnet, where a completely new engine development of the TwinTurbo in-line six-cylinder S55 will be used. The motor variant for the BMW M2 Competition delivers 410 hp and offers more than 500 Newton torque (370 lb-ft). Of course, the engine is equipped with a particulate filter right from the beginning and meets all foreseeable emission requirements in connection with WLTP and RDE.

Due to the increase in output of around 40 hp, the standard sprint will be improved by at least a tenth of a second than the 4.3 seconds in today’s M2 with the 7-speed DCT.

The M2 Competition will also introduce new colors to the lineup. One of them is Silver Hockenheim, while the other is a flashier one – Sunset Orange. It will also continue to be offered in Alpine White, Black Sapphire and Long Beach Blue Metallic. Inside, black Dakota Leather will be offered with a choice between Polar Blue and Orange stitching.

All of those changes, along with new colors, will commend a higher price for the M2 Competition, which is rumored to be at least 10,000 euros more expensive than the current M2.

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