Fortune recently released its list of the ‘World’s Most Admired Companies’ for 2017, with BMW being the most admired automotive company. Ranking 21, BMW was ahead of the next car company on the list, coming in 34th place, Toyota. Fortune collaborated with Korn Ferry Hay Group on this survey of corporate reputations. The list began with a universe of about 1,500 candidates: the 1,000 largest U.S. companies ranked by revenue, along with non-U.S. companies in Fortune’s Global 500 database that have revenues of $10 billion or more.
To select the 50 All-Stars, Korn Ferry Hay Group asked 3,800 executives, directors, and securities analysts who had responded to the industry surveys to select the 10 companies they admired most. They chose from a list made up of the companies that ranked in the top 25% in last year’s surveys, plus those that finished in the top 20% of their industry. Anyone could vote for any company in any industry.
The list includes the likes of Apple (1), Starbucks (3), Facebook (9), Nike (12) and Coca-Cola (16).
Both BMW and Toyota fell a few places since last year, BMW occupied the 21st spot on the list (18th last year), Toyota at number 34 (28th last year). Both carmakers managed to edge out other companies like Nestle (36), PepsiCo (39), Accenture (41), Intel (46), McDonald’s (48) and Visa (49).
The article Fortune: BMW is World’s Most Admired Car Company appeared first on BMW BLOG
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