According to Automotive News Europe, American manufacturer Tesla has sold more Model S units than the European flagship sedans from BMW, Mercedes-Benz and Audi. The Model S has outsold German rivals in the upper-sedan category in the U.S in previous years, but never in Europe.
“This is an alarm for the traditional automakers such as Mercedes. It says a smaller but smarter brand such as Tesla can beat them at home,” said Felipe Munoz, an analyst with market researchers JATO Dynamics.
Sales of the Model S in Europe jumped 30 percent to 16,132 last year, according to JATO. Mercedes S class sales grew 3 percent to 13,359. BMW 7 Series had sales of 11,735, down 13 percent.
In the U.S., Model S sales rose 9 percent to 28,800 last year, outselling closest rivals, the Cadillac XTS, whose volume fell 27 percent to 16,275 and the S class, whose sales were down 16 percent to 15,888, according to Automotive News Data Center.
The Model X SUV from Tesla is also showing strong growth in Europe. Over 12,000 units were sold last year, same as the Porsche Cayenne, but 2,000 more than the BMW X6.
The article Tesla Model S outsells S-Class, 7 Series and A8 in Europe appeared first on BMW BLOG
from BMW BLOG http://ift.tt/2ohgtmm
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