Benjamin M. Monroe Blog: Rolls-Royce Announces First ‘Cars and Cognac’ Meet

Monday, June 11, 2018

Rolls-Royce Announces First ‘Cars and Cognac’ Meet

As you already know, Rolls-Royce doesn’t follow rules and conventions but like to create its own. Even when picking up from a tradition that was already set in stone, the British brand likes to give it its own, ‘unique’ twist to make things pop a little more. Therefore, the double-R company announced today that it hosted the first ever Cars and Cognac meet, a higher-level version of the usual ‘Cars and Coffee’ meets this past Friday, without letting anyone know but a special select few who had the privilege of being invited.

Therefore, according to the British brand, patrons of Rolls-Royce Motor Cars celebrated their collective passion for the marque by reinventing the Californian movement of ‘cars and coffee’, where motor car owners converge in the morning over refreshments, by gathering in a private environment befitting of the marque: Soho Farmhouse private members’ club in the heart of the Cotswolds. Apparently, guests captured the phenomenon’s spirit with an evening of fine-dining, followed by a cognac tasting in a private and beautiful farmhouse barn.

Dining tables were flanked by a Rolls-Royce Dawn Black Badge adorned with the new Aero Cowling and a Rolls-Royce Dawn from the Adamas Collection. At the head of the table was the Phantom, the marque’s flagship, equipped with a bespoke Picnic Hamper from which a Cognac sommelier advised tasting practices and notes. Guests either stayed within Soho Farmhouse or were returned home by a chauffeur-driven Rolls-Royce. That definitely doesn’t sound even remotely similar to what usually goes down at Cars and Coffee meets but then again, you shouldn’t expect that from Rolls-Royce.

Julian Jenkins, Regional Director, Rolls-Royce Motor Cars, said, “The ‘cars and cognac’ meet demonstrated the wonderful spirit of our customers as well as their deep passion for the brand. This evening was reflective of the rich dialogue between Rolls-Royce and its patrons; a truly unique and extremely rare relationship, one which we are privileged to nurture.”